July 24, 2013
Samsung Galaxy S4 Launch
By admin
Afresh had the great opportunity to be apart of the SAMSUNG Glalaxy S4 World tour 2013.

We took a huge blank black canvas and turned it into a very sophisticated presentation room, a functional display area and futuristic night club like after party.

Inspiration: The inspiration for this event was to create a very sleek and modern presentation area, with individual honey comb paper ceilings and touches of purples and blues… The after party area was turned into a futuristic, sleek and modern night club/lounge, with individual lounges and cocktail areas… We used black and white as our main colours, and we incorporated touches of blue, silver and funky prints like houndstooth and tweed in black and white to keep with the fashion trends for this season.


Scope of work: This event was really a chance to showcase what Afresh Event and Design can do with regards to flowers, lighting, and décor on a large scale.
Tips: Always look at the latest fashion trends and try to incorporate the textures, prints and colours for the relevant season in the event.

Samsung-Galaxy-S4-launch-3 Samsung-Galaxy-S4-launch-4

Lessons learnt: The correct lighting is key in a space without any natural light, also interesting furniture pieces with prints and textures help create a bold statement and it takes the space from dull and boring to exciting and fresh.